Time to write our own rules: How?

Doc Searls Says: "Time to write our own rules". Question is how. For the Web, ultimate goals would be it's completely programmable and everybody can write code. I meant everybody, who has not has not had any training to write code. That's why I name this blog "personal computing". Certainly, personal computing is not under the context of the personal computer, but under the context of the internet and web. At this stage, it's time to make the web partially programmable and allow users to write their own rules. But the question is how.